At the end of 2022, I lead a team of developers, designers and quality assurance members through a rebrand and rewrite of our main marketing website. We took the site from a 15s load speed to under one second in just four short months. Our GTmetrix score went from a C to an A. Mobile and desktop now pass with flying colors on Google’s Page Speed Insights.
The site now outperforms our competitors in every category:
Not only does it now perform much faster, but it also went from outdated to fresh. We completely redid the color scheme, iconography, font family, logo, etc. Marketing was brought in line with product and we brought that branding vision to life on the web.